About us
Get to know MASU
Origins
MASU started in 2025 as a creative experiment — a way to blend art, strategy, and purpose into something impactful. Born from the vibrant energy of Puerto Rican culture, it began as a personal expression and evolved into a full-service studio driven by strategy, design, and innovation. Here, ideas are transformed into meaningful solutions that help brands grow with intention.
What We Do
MASU is a full-service studio where strategy, creativity, and data converge to drive meaningful growth. While most projects are led directly by the studio, some include collaborations with other trusted experts to bring in specialized perspectives and skills when needed.
From brand strategy and design to marketing and sustainability initiatives, MASU provides the expertise and flexibility needed to help brands grow thoughtfully and effectively.
Philosophy & Identity
The name MASU comes from masucamba — a word that moves with rhythm, flow, and creative energy, heard across Puerto Rico and popularized by artists like Tego Calderón. What began as an artistic signature now channels that same pulse into strategy, design, and experiences that make brands feel real and alive.
Rooted in artistic thinking and shaped by a multicultural perspective, MASU blends local culture with global insight to turn ideas into impact.
Why Us?
We are driven by a passion for creating meaningful, lasting results. By integrating strategy, creativity, and data, and leveraging a network of skilled creatives, MASU helps brands connect with their audience in ways that are authentic, memorable, and sustainable. Every project is an opportunity to build brands that resonate, endure, and truly come alive.
The face behind the studio
Javier González Miranda
Founder & Director
Our studio is led by a business strategist and brand designer inspired by art, culture, and nature.
With an MBA and a passion for turning ideas into experiences, every project is approached with purpose—to align strategy, design, and impact.
By staying current with trends and insights, we bring clarity, innovation, and best practices to help brands grow with intention.
What our clients say
Here’s how we've made a difference for our clients.
