About
Get to know us
Origins
Founded in 2025, MASU emerged from an artistic vision that blended creativity with purpose. Born from the vibrant energy of Puerto Rican culture, it began as a personal expression and evolved into a full-service studio driven by strategy, design, and innovation. Here, ideas are transformed into meaningful solutions that help brands grow with intention.
What We Do
We are a full-service studio where strategy, creativity, and data converge to drive meaningful growth. Every project brings together a network of talented creatives, combining diverse skills and perspectives to craft tailored solutions that make an impact.
From brand strategy and design to marketing and sustainability initiatives, MASU provides the expertise and flexibility needed to grow brands thoughtfully and effectively.
Philosophy & Identity
The name MASU comes from masucamba — a word heard and used throughout life, and popularized by artists like Tego Calderón to express rhythm, movement, and creative flow. What began as an artistic signature now carries that same spirit forward, transforming energy into ideas and ideas into experiences that make brands feel real and alive.
Rooted in artistic thinking and shaped by a multicultural perspective, MASU blends local insight with global best practices to turn vision into impact.
Why MASU
We are driven by a passion for creating meaningful, lasting results. By integrating strategy, creativity, and data, and leveraging a network of skilled creatives, MASU helps brands connect with their audience in ways that are authentic, memorable, and sustainable. Every project is an opportunity to build brands that resonate, endure, and truly come alive.
The face behind MASU
Javier González Miranda
Founder & Director
MASU is a creative studio led by a business strategist and brand designer. With an MBA and a passion for turning ideas into experiences, every project is approached thoughtfully to ensure it resonates with the client’s vision and creates meaningful impact. Always exploring new ideas and staying up to date with industry trends, I bring fresh perspectives and best practices to every project.
What our clients say
Here’s how we've made a difference for our clients.
